Privacy Policy

Scope of this privacy policy

This privacy policy applies only to the actions of Sarah Wheeler Infant Feeding, Sleep and Parenting Support and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

Data collected

We may collect the following Data, which includes personal Data, from you:

• Demographic information such as post code, preferences and interests;
• IP address (automatically collected);
• Web browser type and version (automatically collected);
• Operating system (automatically collected);
• A list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected);
• in each case, in accordance with this privacy policy.

(the data collected, unless for enquiries, is via Google Analytics to identify website performance.)

Our use of Data

• For purposes of the Data Protection Act 1998, Sarah Wheeler Infant Feeding, Sleep and Parenting Support is the “data controller”.
• We may retain any Data you submit for up to 36 months.
• Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.
• All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).
• Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:
  • improvement of our products / services;
• in each case, in accordance with this privacy policy.

Enquiries

We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you that have been the basis for your enquiry.

This data is not used in any generic marketing, added to any marketing database or shared with any other third parties, except selected data processors, who may have access to our website. Any enquiry data supplied is only kept for the duration of your enquiry if it does not result in a specific provision of services.

Third party websites and services

Sarah Wheeler Infant Feeding, Sleep and Parenting Support may, from time to time, employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.

Links to other websites

This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

• Sarah Wheeler Infant Feeding, Sleep and Parenting Support may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Sarah Wheeler Infant Feeding, Sleep and Parenting Support. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.
• We may also disclose Data to a prospective purchaser of our business or any part of it.
• In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

• use of Data for direct marketing purposes; and
• sharing Data with third parties.

Functionality of the Website

To use all features and functions available on the Website, you may be required to submit certain Data. You may restrict your internet browser’s use of Cookies. For more information see the clause below (Cookies).

Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by Sarah Wheeler Infant Feeding, Sleep and Parenting Support (where such Data is held) on payment of a small fee, which will not exceed £10.

Security

• Data security is of great importance to Sarah Wheeler Infant Feeding, Sleep and Parenting Support and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.
• If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.
• We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.

Cookies

• This Website may place and access certain Cookies on your computer. Sarah Wheeler Infant Feeding, Sleep and Parenting Support uses Cookies to improve your experience of using the Website and to improve our range of services. Sarah Wheeler Infant Feeding, Sleep and Parenting Support has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.
• All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.
• Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Sarah Wheeler Infant Feeding, Sleep and Parenting Support to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.
• This Website may place the following Cookies:
• Type of Cookie –
  • Purpose Analytical/performance cookies – They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies – These are used to recognise you when you return to our website. This enables us to personalise our content for you, remembering your preferences (for example, your choice of language or region).
• You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.
• You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.
• It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

General

• You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.
• If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.
• Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.
• This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Data Processors

In the delivery of this website, third parties may have direct or indirect access to some aspects of any personal data collected. Our Data Processors include:

• Google Inc. – Google Analytics ( see processor agreement )

Changes to this privacy policy

Sarah Wheeler Infant Feeding, Sleep and Parenting Support reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact Sarah Wheeler Infant Feeding, Sleep and Parenting Support by email at sarah@sarahwheeler.co.uk

Last updated: 17th May 2026